CASE STUDIES
UNIQUE STORIES + DIVERSE SEGMENTS = BUZZ
BELLACURES
CITY WINERY
ALOHILANI
FREEDOM MOSES
DALAI LAMA
IT’SUGAR
KUSH QUEEN
ROW NYC
ADDITION ELLE
BELLACURES
Position brand as the premier, high-end, hip nail salon in Los Angeles and Dallas.
Create a consistent flow of press mentions for the brand.
Work with social media influencers to get mentions of the brand on Instagram, the company's social focus.
Continually told the story of the brand’s unique viewpoint in business stories and by coming up with new press-worthy services and expert advice press releases.
Worked with bloggers and social media stars to offer complimentary services at the salon.
Developed unique social media ideas like #ManiMondays where Bellacures visits popular and trendy businesses like Stone Cold Fox, For Love and Lemons, Sonix, Luv AJ, to give manicures to their employees in exchange for social media coverage.
Stories on the brand’s uniqueness and how it was developed consistently featured in business stories in Forbes, Success Magazine, Career Contessa, Glitter Guide, among others.
The conceptualized “Spiritual Awakening Pedicure” which consisted of an amped up pedicure combined with new age mind-body healing techniques resonated with the West Coast audience securing over 30 million impressions in the Hollywood Reporter, Byrdie, Los Angeles Times, Haute Living, famed YouTuber’s Clevver Style’s Beauty Trippin’ and more.
Secured consistent mentions for the brand on Instagram with major social media influencers like @songofstyle, @thriftsandthreads, @alwaysjudging, @weworewhat, @laurenbushnell, @maraferreira, @walkinwonderland, @tayehansberry, @michelletakeaim, @eatsleepwear and more.
CITY WINERY
Create a national awareness of the City Winery brand within both the live music, food & wine and hospitality industry.
Develop consistent messaging throughout all the City Winery venues to assist with the expansion from two locations to ten and still growing.
Tell the business story behind the success of the brand.
Generate organic influencer partnerships.
Highlighted all assets of City Winery to create the “perfect storm” for features in many different types of consumer media.
Oversaw and assisted local PR teams for openings and ensure that the right media was targeted and the correct messaging communicated.
Developed and designed format for the press materials that can be used for each venue to ensure consistency visually.
Arrange trade deal with local area influencers.
Secured major business stories in high-level outlets including the The New York Times, Inc. Magazine, Forbes, Fortune, MSNBC, Bloomberg Businessweek and more.
Assisted with five new venue openings including the first offshoot of City Winery called City Vineyard on Pier 26 in NYC.
Upwards of 100 million media impressions were garnered off of the opening of City Vineyard with media including The New York Times, New York Magazine, Eater, New York Post, and more.
Influencers frequently dined and experienced City Winery and organically posted as well as attended special events driving social buzz including @tourdelust, @foodagramerz, @tablefortwo.nyc, @mandy, @hungryhungry, @gilliehouston, and more.
ALOHILANI
Continue buzz about this newly renovated Waikiki property beyond initial opening.
Produce a compelling grand opening event to continue excitement.
Create press worthy packages driving both media and consumer attention.
Win industry accolades.
Identify influencers to build chatter through social media.
FGPR garnered media attention around the grand opening event in outlets like Associated Press, HI Luxury, Honolulu magazine, Honolulu Star Advertiser, Modern Luxury Hawaii, Hawaii News Now, KHON, KITV, Pacific Business News, Travel Weekly, and more.
FGPR reintroduced the property to the media with more impactful brand messaging resulting in placements on MSN, Life & Style, Business Insider, Delta Sky, Sunset, Escape, Goop, Brit + Co, Travel Pulse, and more.
FGPR developed a wellness centric package “Plant Your Intentions” that garnered media such as Vogue, Forbes, Elite Daily, American Way, Brides, Los Angeles Times, Hawaii magazine, Hawaii Insider Guide, and more.
FGPR has arranged exchange trade stays with talent such as Riverdale’s Jordon Connor and Drew Ray Tanner. Violetta Komyshan, Hawaii 5-0’s Oliva Jordan, as well as top travel and lifestyle influencers such as @travelawesome, @belenhostalet, @ryanresatka, @mblockk, @neohumanity @claudia.cheng, and more.
FGPR submitted Alohilani Resort for awards and they have won consecutive Conde Nast Reader’s Choice Best Hawaii Hotel, USA Today 10 Best New Hotels, Pacific Business News Pineapple Awards, Stella Awards, Smart Meetings Platinum Choice Awards, and more.
FREEDOM MOSES
Launch the Israeli footwear brand in the U.S. during the Pandemic.
Create a consistent flow of press mentions for the brand.
Work with social media influencers to get mentions of the brand and build buzz on Instagram.
Introduce the brand to editors and reporters at magazines, newspapers, websites and broadcast outlets.
Work with bloggers and social media influencers to offer complimentary slides in exchange for social sharing.
Focus and steer coverage by generating trend storylines and positioning the slides as the hottest, most comfortable new shoe trend.
In under six months FGPR produced over 50 billion impressions for the new brand.
Generated a continuous stream of stories on the brand in top lifestyle outlets including InStyle, HuffPost, WhoWhatWear, StyleCaster, Cosmopolitan, PopSugar, InTouch, PureWow, KTLA, Bustle, In The Know, Shape magazine, INSIDER, Harper’s Bazaar, Daily Mail, Hello Giggles, and more.
Secured mentions for the brand on Instagram with major social media influencers like @weworewhat, @spreadfashion, @saramontazami, @whitneyeveport, @alexis.belbel, @Amanda_stantonn, @laurengores, @aloprofile, @sweetteawithmadi, @keltie, and more.
DALAI LAMA
FGPR was engaged by a nonprofit foundation to introduce His Holiness the 14th Dalai Lama in Los Angeles to address universal responsibility & alleviating inner turmoil through compassion in the 21st Century.
To ensure that his message was heard by as many people as possible, FGPR worked to publicize two different events – a public forum and a private event.
FGPR secured over 50 high-level reporters and producers to attend the events, handled all media and coordinated interviews on and off the red carpet.
As a result of FGPR’s work, the events garnered almost 300 million impressions in media all over the country, and the world.
IT’SUGAR
Position the brand as irreverent candy company within retail space.
Tout company successes for the growing candy store chain both locally and nationally.
Roll out new product releases and promote local store openings.
Explore partnership opportunities.
Crafted releases and story lines around new product launches and partnerships
Drummed up excitement around local store openings.
Pinpointed holidays, followed trends and explored opportunities to leverage.
Worked with social media influencers to share candy creations with followers.
Secured partnership with high profile restaurant Black Tap to create the “IT’SUGAR XL Gummy Shake” and execute an event with celebrities and social media stars that resulted in a media and consumer frenzy with lines around the block, nearly 140 million impressions and was all over social media on top food accounts like @dailyfoodfeed, @lafoodieguy, @foodwithmichele, @mrcookingpanda, and many more.
The company CEO and Founder Jeff Rubin was featured in top business publications like Fortune, Entrepreneur, Bloomberg Businessweek, Inc., etc.
Secured press locally across in the country for store openings in newspapers like Los Angeles Times, Washington Post, Miami Herald, Chicago Tribune, New York Post, New York Daily News, and many more.
The press launch of Saturday Night Live 40th Anniversary candy line secured over 190 million media impressions with features on media outlets like The Today Show, USA Today, New York Times, People Magazine, O The Oprah Magazine, Time, Variety, Perez Hilton, Delish, Eater, etc.
Positive buzz helped to bring interest and ultimately more financing towards the sale of the company.
KUSH QUEEN
Position Kush Queen as the leading luxury cannabis brand in the space.
Develop founder Olivia Alexander’s profile with the media as an expert in cannabis and a voice for the movement.
Create a buzz around each product launch.
Arranged for “420 desksides” to introduce important editors and media to Olivia and the brand.
Developed creative pitches and trends around new products.
Created partnerships to elevate the brand and garner national media attention.
Garnered a continuous stream of press hits that lead to direct sales for the company.
Highlighted products on media outlets that hit Kush Queen’s target demographic including PopSugar, Refinery29, BuzzFeed, Well + Good, WWD, and more.
Secured a partnership with Bellacures, a luxury nail salon franchise with 6 locations throughout Los Angeles, and created The Canna-Cure, the first cannabis manicure pedicure service that created massive media attention securing over 30 million impressions. Top hits included: MSNBC, CBS/KCAL, Telemundo, The Today Show, The Hollywood Reporter, US Weekly, Angeleno, Time Out, High Times, Entity, and more.
FGPR has successfully elevated the brand’s awareness through media placements resulting in over 50 million impressions worldwide that have led to Urban Outfitters picking up the brand, a partnership with alice + olivia, a front-page profile in the Los Angeles Times Style Section, and more.
ROW NYC
Launch an entirely new brand to replace the storied old Milford Plaza in New York City.
Create a timeline to roll out the assets of Row NYC to ensure a consistent buzz about the property including City Kitchen, CYC spin Studio, Glam & Go and Sugar Factory.
Maintain excitement for the hotel nationally and internationally post launch.
Developed brand partnerships in line with hotel tagline “More New York Than New York”.
Invited in key media in the hospitality, food & beverage and lifestyle space to experience the hotel for themselves.
Created fun travel packages to sell to the media.
Target Instagram influencers to stay at Row NYC and post.
Conceived of the “Paparazzi Suite” inspired by famed celebrity photographer Ron Galella’s work, which resulted in hundreds of placements nationally and internationally with over 500 million impressions in publications including Vogue, OK! Magazine, and more.
City Kitchen has been featured as “the place to eat in NYC” in USA Today, AMNY, NBC, InStyle.com, New York Times Magazine, Good Day New York, and more.
Developed a partnership with New York Fashion Week designers to host events at the hotel which resulted in enormous buzz, over 100 million impressions and celebrity photos.
ADDITION ELLE
Introduce the brand to the United States.
Change the voice of the fashion community through the lens of what a real woman is.
Boost sales for clothing and lingerie with new collection launches.
Align the brand with Ashley Graham, a then budding supermodel.
Create the very first plus size lingerie fashion show with Ashley Graham as the star of the runway during New York Fashion Week.
Speak to fashion editors about changing the ”plus size” conversation.
Develop unique event concepts around new collection launches.
Ashley Graham’s first walk down the NYFW runway in Addition Elle lingerie created a viral frenzy garnering over 2 billion media impressions on top outlets like Good Morning America, Entertainment Tonight, Access Hollywood, E! News, Elle, Marie Claire, Paper Magazine, Refinery29, PopSugar, etc.
Created concept for launch event of NOLA by Addition Elle activewear campaign with then on-the-rise plus size model Jorydn Woods. Partnered with Cycle House to create the “What Moves You?” ride to celebrate body positivity inviting influencers and media as well as the public garnering placements on Entertainment Tonight online, Just Jared, Racked, Style Bistro, Us Weekly, Yahoo and more.
Continual placements about the brand were featured in top fashion publications such as InStyle, Cosmopolitan, Harper’s Bazaar, Elle, Nylon, Teen Vogue, V Magazine, Galore, etc.